WHAT WE DO

Don't just pay per click. Profit per click.

Bid management tools rely on bidding alone for growth, which means you spend more, usually for a dimishing ROI. Our approach is to bid for profit and desired cost and revenue results. We find your most beneficial combination of keywords, bids, creatives and landing pages through a sophisticated system of testing and data analysis. In the end, you'll get the perfect balance of volume and revenue for the cost you want.

Bid Optimization: Bid for profitability, not position.

Analytics: There's no substitute for a human eye. We analyze performance by keyword, ad text, groupings of keywords, day of week, time of day, and your business's own categories or dimensions.

Software: Using several data dimensions as input, we generate optimal bid prices for tens of thousands of keywords and use custom software to ensure you maximize volume while maintaining ROI.

	SEARCH BIDDING TOOL Once profitability goals have been identified, our Search Bidding Tool runs algorithms to tune keywords within the search-network towards maximum ROI.
	CONTENT BIDDING TOOL Once profitability goals have been identified, the Content Bidding Tool runs algorithms to tune keywords within the content-network towards maximum ROI.
	YAHOO SEARCH SUBMIT PRO TOOL Unlike Sponsored Search, Yahoo's Search Submit Pro offers a fixed cost per click. Our will test a set of keywords on Search Submit Pro and based on results, determine the most profitable CPC for all keywords.

Quality Score Optimization: Search Engines reward high Quality Scores.

We grow transaction volume thgrough Quality Score Optimization by adding keywords and improving ads, not by blindly bidding more.

Custom Keyword Generator: We zero in on keywords that work and generate hundreds or thousands of similar keywords and phrases. Perhaps brand keywords are most effective, or serial numbers, or those preceded by a location string. We look for trends with the potential to explode your volume.

Multi-variate Ad Text Testing: This steadily improves on your current best ad text & increases traffic volume & click through rates while lowering cost per click.

AdGroup Organization: Simply reorganizing keywords into more search engine-friendly increases ad relevance and Quality Score, giving you more impressions and a lower cost.

	AD TEXT TUNING TOOL Higher CTR (click-through rate) leads to a lower CPC (cost per click). This proprietary tool runs algorithms to identify highly profitable ad texts and delete low performance ad texts.
	ACCOUNT ORGANIZATION TOOL Your Quality Scores are calculated at the keyword/ad text level. Grouping keywords in correct ad groups will thus increase your CTR (click-through rate) and decrease your CPC (cost per click).
	URL TUNING TOOL Changes to the redirect URL behind each keyword will significantly change your ROI. This tool identifies high converting pages.

It's a Partnership - We can't do it without you.

Internet marketing is so critical to understanding how a business operates. We see ourselves as part of your company and we're only successful when your business is thriving and dominating your internet marketplace.

	REPORTING INTEGRATION TOOL Reporting is the most important element in a successful SEM campaign. We will be fully responsible for creating, testing and maintaining your reports and analysis.
	KEYWORD MANAGEMENT TOOL Each keyword is saved in your database with its set of attributes. When one of the bidding modules alters a keyword CPC, the change is logged. This way, each keyword performance and history is easily tracked. This tool can also duplicate your account and identify keyword drop-outs.
	ACCOUNT TRANSFER TOOL This proprietary tool downloads Google, Yahoo and MSN accounts into your database and allows you to effortlessly transfer account settings between search engines.
	SEARCH WORDS DISCOVERY TOOL The discovery of your keywords and keyword qualifiers is boosted with the analysis of your searchwords (the words people are actually typing into the search engines). Once identified, each qualifier is applied to each keyword. Alternate spellings and searchwords are also separately added to your campaign and tested for ROI.

For more information and a free audit of your existing campaigns, along with our top 10 suggestions to increase transaction volume, please contact us.