TECHNOLOGY AND SERVICES

Our Process
Our company is centered around making the best business decisions based on the data we gather from each client. It's as simple as this:

1. Track results carefully and precicely with the greatest amount of detail possible
2. Identifiy what campaigns, keywords, ad texts and other optims create the best balance between profitability and volume
3. Shift resources to accommodate the best performance
   

Tools and Technology
The idea is simple. It's what happens behind the scenes that sets us apart from other marketing firms. We've developed a portfolio of original tools that allow us to track, test, identify and shift resources faster and with more precision than you can imagine. We tune our campaigns 24/7 and are constantly generating and testing new strategies for your products or services.

Our tools don't stop at pay-per-click either. We've developed a program that integrates PPC, SEO, shopping engines, social network, email marketing, affiliate marketing, phone call tracking, print advertising, and pretty much anything else you can think of. Here's a quick run-through of some of our tools:

	SEARCH BIDDING TOOL Once profitability goals have been identified, our Search Bidding Tool runs algorithms to tune keywords within the search-network towards maximum ROI.
	CONTENT BIDDING TOOL Once profitability goals have been identified, the Content Bidding Tool runs algorithms to tune keywords within the content-network towards maximum ROI.
	YAHOO SEARCH SUBMIT PRO TOOL Unlike Sponsored Search, Yahoo's Search Submit Pro offers a fixed cost per click. Our will test a set of keywords on Search Submit Pro and based on results, determine the most profitable CPC for all keywords.
	AD TEXT TUNING TOOL Higher CTR (click-through rate) leads to a lower CPC (cost per click). This proprietary tool runs algorithms to identify highly profitable ad texts and delete low performance ad texts.
	ACCOUNT ORGANIZATION TOOL Your Quality Scores are calculated at the keyword/ad text level. Grouping keywords in correct ad groups will thus increase your CTR (click-through rate) and decrease your CPC (cost per click).
	URL TUNING TOOL Changes to the redirect URL behind each keyword will significantly change your ROI. This tool identifies high converting pages.
	REPORTING INTEGRATION TOOL Reporting is the most important element in a successful SEM campaign. We will be fully responsible for creating, testing and maintaining your reports and analysis.
	KEYWORD MANAGEMENT TOOL Each keyword is saved in your database with its set of attributes. When one of the bidding modules alters a keyword CPC, the change is logged. This way, each keyword performance and history is easily tracked. This tool can also duplicate your account and identify keyword drop-outs.
	ACCOUNT TRANSFER TOOL This proprietary tool downloads Google, Yahoo and MSN accounts into your database and allows you to effortlessly transfer account settings between search engines.
	SEARCH WORDS DISCOVERY TOOL The discovery of your keywords and keyword qualifiers is boosted with the analysis of your searchwords (the words people are actually typing into the search engines). Once identified, each qualifier is applied to each keyword. Alternate spellings and searchwords are also separately added to your campaign and tested for ROI.

Why should you use us?
There are a ton of smart and hard-working internet marketers out there. What you get from Catch Marketing Services is cutting-edge tools and technology along with the knowlege of how to use them for profit. We do not sell our tools to other firms, so you can only take advantage of these as one of our clients. Our services can be uses a la carte or in packages.

Request a campaign audit today to find out how to take advantage of our technology and services.