We are constantly testing keywords and copy in small batches. We test cheap, scaling up what works, and eliminating the changes that don't. We know the keywords and the strategies that worked in the past won't always carry us into the future, so we are constantly improving how we manage Paid Search.
Google rolls out new features constantly, and we use all of them to get you an edge.
There is no 'AutoPilot'
A super-successful paid search campaign needs constant attention. There is no 'set it and forget it'. Our formula is a careful balance of meticulously built automated processes and hands on management from one of our highly experienced consultants.
We are completely transparent with every aspect of your campaigns. Keeping you as 'in-the-know' as you want to be. We are obsessed with profit metrics, and ignore vanity metrics. Your cost vs. return is our relentless focus. We give it to you straight: we tell you what's working for you and what isn't bringing you into how we make decisions because we want you to learn all along the way.
Results that Matter
We know the difference between a branded campaign and non-branded campaigns, and we show you the results unmuddled. We work hard to meet and exceed the goals you set for your paid search campaigns.